1. Google My Business
Alexa Rank: 1 (October 5, 2020)
On average, a user spends 15 minutes a day on Google, this is the highest time spent on any website in the world, and views more than 16 pages. The bounce rate is miniscule, i.e. 23.2%. A total of 1, 318,687 sites are linked to Google. It has 96% direct traffic and 4% referral.
Hence, creating a listing on Google My Business makes sense. Google Listing is linked with Google Search and Maps, which makes you more accessible. Google says that almost 50% of users who look for a business listing on Google My Business visit the physical address of the business.
Though Google is everywhere, take a look at the major demographics contributing to its traffic.
Audience Demography by Country
| United States | 19.6% |
| India | 10.4% |
| Japan | 5.1% |
| Brazil | 3.0% |
| Russia | 2.9% |
| Germany | 2.7% |
| United Kingdom | 2.6% |
| France | 2.5% |
| Mexico | 2.3% |
| Iran | 2.2% |
There is no limit to the categories of business you can add. You can list anything legitimate that you think customers are looking for.
2. YouTube.com
Alexa Rank: 2 (October 5, 2020)
With 1,005,862 sites already linked to YouTube, you can’t afford to bypass it. YouTube is the 2nd most popular site on the World Wide Web after Google.com. It’s impressive engagement metrics are worth getting an attention. Average daily time spent by a user: 16.21 minutes; daily page-views per visitor: 8.86. YouTube has a bounce rate of 39.0%.
Like Google, YouTube is also an omnipresent thing. For number geeks, here is a demography-wise traffic analysis of YouTube.
Audience Demography by Country
| United States | 16.1% |
| India | 9.5% |
| Japan | 5.0% |
| Russia | 3.9% |
| Germany | 3.3% |
| Brazil | 3.2% |
| United Kingdom | 2.5% |
| Mexico | 2.4% |
| Indonesia | 2.2% |
| France | 2.2% |
There is no limit to the categories of business you can add. You can list anything legitimate that you think customers are looking for.
3. Facebook
Alexa Rank: 6 (October 5, 2020)
Facebook is an irresistible world for many. The social media giant has over 2.7 billion monthly active users. The average of daily time spent by a user stands at 18.56 minutes, and the number of page views per day is 8.69.
Audience Demography by Country
| United States | 23.3% |
| India | 10.1% |
| Japan | 5.7% |
| Mexico | 2.8% |
| Canada | 2.7% |
| Taiwan | 2.7% |
| Egypt | 2.5% |
| Australia | 2.3% |
| Germany | 2.1% |
| United Kingdom | 2.1% |
You can create an impressive business listing of your business on Facebook at no cost. The platform also has its real-time communication platform, i.e. Messenger. You can also showcase your products or services in an attractive manner.
4. Yahoo
Alexa Rank: 10 (October 5, 2020)
Google’s dominant position is known to all, but few only know that Yahoo still is one of the top 10 sites in the world. The average of daily time spent by a user stands at 4.48 minutes, and the number of page views per day is 4.54. Creating a Yahoo Business Listing you can tap the potential buyers who use Yahoo. Do not underestimate it.
Audience Demography by Country
| United States | 30.7% |
| India | 7.6% |
| Japan | 5.7% |
| Taiwan | 5.0% |
| Brazil | 3.6% |
| Canada | 2.3% |
| Indonesia | 2.3% |
| Mexico | 2.3% |
| France | 2.1% |
| United Kingdom | 1.7% |
Currently, 321,151 sites are linked with Glassdoor. A breakdown of traffic by sources is as follows: 83% direct; 9% search; and 8% referral.
5. Twitter
Alexa Rank: 48 (October 5, 2020)
Whether you are in a service or non-service industry, it’s impossible to ignore Twitter as your customer engagement platform. With more than 321 million monthly active users, Twitter makes to every list of business listings. Twitter is the easiest and fastest ways for customers to reach out to you. Twitter outperforms its rivals by engagement metrics. The average daily time spent per user is 12.56 minutes, and the number of page views is 10.17.
Audience Demography by Country
| United States | 23.3% |
| Japan | 10.1% |
| India | 5.7% |
| Pakistan | 2.8% |
| Mexico | 2.7% |
| Thailand | 2.7% |
| South Korea | 2.5% |
| Nigeria | 2.3% |
| Egypt | 2.1% |
| Qatar | 2.1% |
Currently, 1,644,460 website owners have linked their sites to Twitter. The business listing site has a direct traffic of 62%, followed by referral 24%, search 12% and social 1%.
6. LinkedIn
Alexa Rank: 57 (October 5, 2020)
LinkedIn helps with acquiring customers, partners and talents. So, it’s a holistic business listing site that is quintessential for every SEO marketer. The average of daily time spent by a user stands at 10.47 minutes, and the number of page views per day is 8.50.
Audience Demography by Country
| United States | 37.0% |
| India | 18.3% |
| Canada | 3.6% |
| Japan | 2.9% |
| Australia | 2.4% |
| Mexico | 1.9% |
| Turkey | 1.8% |
| Pakistan | 1.6% |
| South Korea | 1.6% |
| Iran | 1.4% |
Currently, 631,895 sites are linked with Glassdoor. A breakdown of traffic by sources is as follows: 67% direct; 21% search; and 11% referral.
7. Yelp
Alexa Rank: 364 (October 5, 2020)
On average, a user spends 3.38 minutes a day on Yelp and views 3.31 pages. The bounce rate of Yelp is miniscule, i.e. 38.5%. A total of 53,517 sites linked in to Yelp. Organic search (62%) and direct (32%) are the direct sources of traffic to this site.
Audience Demography by Country
| United States | 89.3% |
| India | 2.8% |
| Canada | 1.0% |
| Japan | 0.9% |
| Pakistan | 0.8% |
Popular categories on Yelp are Restaurants, Home Services (Air Conditioning & Heating, Contractors, Electricians, Home Cleaners, Landscapers, Locksmiths, Movers, Painters), Delivery, and Black Owned (Restaurants, Hair Salons, Nail Salons, Barber Shops, Businesses).
8. TripAdvisor
Alexa Rank:375(October 5, 2020)
If you are in a hospitality business, TripAdvisor could bring a windfall of relevant traffic to your site if you build up a powerful engaging business listing on it. The site allows users to read reviews of travel suppliers, c heck prices and offers and complete their travel reservation. The average of daily time spent by a user stands at 2.47 minutes, and the number of page views per day is 3.33.
Audience Demography by Country
| United States | 23.3% |
| Japan | 10.1% |
| India | 5.7% |
| Pakistan | 2.8% |
| Mexico | 2.7% |
| Thailand | 2.7% |
| South Korea | 2.5% |
| Nigeria | 2.3% |
| Egypt | 2.1% |
| Qatar | 2.1% |
Currently, 35,274 sites are linked with TripAdvisor. The business listing site has a search traffic of 70%, followed by direct traffic 24%, referral 6% and social 1%.
9. Glassdoor
Alexa Rank: 401 (October 5, 2020)
No matter what industry does your business belong to, Glassdoor is a business listing sitefor you. The site may not contribute to your customer acquisition but it helps with acquiring the minds who will bring customers to you, i.e. Employees. If you are serious about acquiring the right talents build a healthy and engaging Glassdoor business listing. The average of daily time spent by a user stands at 3.17 minutes, and the number of page views per day is 3.43.
Audience Demography by Country
| United States | 71.7% |
| India | 2.2% |
| Japan | 1.9% |
| Pakistan | 1.5% |
| Nigeria | 1.4% |
| Malaysia | 0.9% |
| Sudan | 0.9% |
| Israel | 0.9% |
| Qatar | 0.8% |
| Egypt | 0.8% |
Currently, 3,650 sites are linked with Glassdoor. The business listing site has a search traffic of 66%, followed by direct traffic 30%, referral 3% and social 1%.
10. Better Business Bureau
Alexa Rank: 1,954 (October 5, 2020)
If you operate your business in United States, Canada and Mexico, Better Business Bureau is one of the top business listing sites to go with. The site doesn’t endorse your products or services, but helps you to standardize them to make customers trust on your business. A healthy BBB reputation helps you get more customers. aThe average of daily time spent by a user stands at 2.20 minutes, and the number of page views per day is 2.0.
Audience Demography by Country
| United States | 75.1% |
| India | 5.9% |
| Canada | 5.0% |
| Japan | 2.1% |
| Nigeria | 1.4% |
| Malaysia | 0.9% |
| Sudan | 0.9% |
| Israel | 0.9% |
| Qatar | 0.8% |
| Egypt | 0.8% |
Currently, 24,132 sites are linked with Glassdoor. The business listing site has a search traffic of 49%, followed by direct traffic 42%, referral 6% and social 4%.
